CHLOECHEN is a fashion concept brand established in 2000 by designer Chloe Chen, who opened the first concept store in Taipei. The brand's mission is to discover and showcase unique styles from around the world to domestic consumers, focusing on classic and distinctive products that allow customers to express their personal style rather than merely following trends.

Building on the success of the concept store, Chloe launched the CHLOECHEN women’s shoe collection in 2003, which impressed even Hollywood star Cameron Diaz. In 2007, she established the CHLOECHEN design studio, introducing clothing and accessory lines that blend fashion luxury with a touch of rock-inspired elements. This innovative approach redefined urban fashion and earned acclaim in the entertainment and fashion circles, earning the title of “the celebrity's private wardrobe.”

Chloe has been recognized as one of Asia's most sought-after designers by the Taipei Times and Luxe TV. In 2011, she was selected by Anna Wintour, the editor-in-chief of American Vogue, as one of the four representative designers in Greater China.

Currently, CHLOECHEN operates multiple retail stores in Taiwan and mainland China and is set to open a new flagship store in Central, Hong Kong, in 2024. This new space will reflect the brand's unique fashion aesthetic with an international vision.

Our guiding principle is to “help every woman discover her unique beauty” by mixing various elements to create individual styles. This belief embodies the essence of the CHLOECHEN brand.

In addition to her work in fashion design, Chloe has expanded her creative vision into the Home Project. In 2018, she launched a boutique homestay project with the opening of the Morocco House in Taitung, where every corner reflects her inspirations from travels around the world. Following this, the Shanghai Garden House and New Zealand Lake House were established, each designed to provide a home-like comfort. The CHLOECHEN HOME collection continues to grow, with more uniquely styled homestays in development globally, offering travelers unparalleled experiences through rich spatial aesthetics.

From fashion to lifestyle and space, CHLOECHEN continually pushes boundaries, delivering endless inspiration through distinct design language.